Burger King and the New BK Crown Get it Right

Much of business ethics deals with the way in which organizations conduct business and interact with their various stakeholder groups. Not much is said about what I like to call "product ethics" -- the ethical implications of products themselves, apart from the ways in which they are produced, transported or sold. Burger King's new BK Crown program serves as a shining example of solid product ethics.

Burger King's new kids' meal, named the BK Crown, breaks all the rules of fast-food children's menus. For decades fast-food chains have contributed to shockingly high rates of childhood obesity and health-related issues in children who are fed fast-food poison throughout their developmental years. Rather than pumping as many calories and as much sugar as they can into children, Burger King will now serve healthy meals consisting of chicken products, fruit and white milk (as Jamie Oliver does a fist-pump) -- all part of a truly balanced diet. Not content to stop at excellent nutrition, a BK Crown meal includes brain-stimulating games and puzzles, and the opportunity to choose which of three ways Burger King will donate to charitable causes.

Let's not miss the deep implications of this product package. Left to themselves, American children will invariably choose the most unhealthy foods and the least educational activities possible, and will act out of purely selfish motives most of the time. This kids' meal introduces children to the possibility of eating healthy, having fun while learning and giving thought to needy causes around the world. This is product ethics at its finest. I bought a few Whoppers this week (which I have not done in many years) simply to show my gratitude for a fast-food company that is genuinely trying to make a positive difference in American society.

In what ways do your products and services truly serve ethical or progressive purposes?

Further Reading:
BK Crown 
USA Today: Burger King Ups the Ante in the Fight for Kid Customers

Western Oil Politics in Libya

Virtually every Western oil company with a strong presence in Libya has reacted the same way throughout the Libyan people's struggle against Moammar Gadhafi: with tentative silence. A recent article from Bloomberg Businessweek reveals that major oil companies are playing politically safe in Libya, not wanting a burn bridges with either Gadhafi or the new rebel government. 


In business, there is such thing as taking a temporary hit to profitability to invest in a stronger future by reaching out to customers in truly meaningful ways. To me, Western oil companies' wishy-washy reaction to political turmoil in Libya will only hurt them in the end. Oil companies seem to be uncertain of whether Gadhafi will remain in power or not, despite the consistent voice of the Libyan people, the unified cause of nations around the world and new EU sanctions on oil companies doing business in Libya. The problem is, oil companies seem to be completely ignoring the ethical and human rights implications of Gadhafi's possibly remaining in power. 


The best thing for these oil companies to do would be to treat the rebel government as if they are the only legitimate ruling party in Libya, helping to fund their political and military actions against the old regime in return for first rights on Libya's most lucrative oil fields. 


The links below will shed light on just how terrible of a partner Libya's old regime has been to Western oil companies over the last half-decade. In my opinion, oil companies should be just as vehemently opposed to Gadhafi's regime as the people of Libya. They are in a unique position to turn the tide of battle in the people's favor, securing a strong, positive reputation among the people of Libya for years to come, but they can't seem to see past short-term revenue impacts to understand the long-term value of becoming a major player in Libya's liberation. 


What other ways can Western businesses gain competitive advantages by supporting the Libyan people's struggle against a regime whose time has long expired?


Further Reading
Bloomberg Businessweek - Where Has Libya's Oil Gone?
Wall Street Journal - For West's Oil Firms, No Love Lost in Libya
Monsters and Critics - French, US, Canadian Oil Ventures in Libya Hit by New EU Sanctions

Creative Advertising Tactics From ABC

As a marketing major, I've always had a critical eye for marketing strategies, especially advertising. I see a ton of advertisements that make me shake my head in dismay, either thinking, "Someone actually got paid for that?" or, "That actually made it past the brainstorm stage!?" Rather than sharing my rants about crummy advertisements, I would much rather share examples of advertisers who "get it" and do things right.

One area I'm particularly touchy about is forced advertisements on web videos. As a child of the 80's, I am accustomed to viewing any video I want online without being forced to watch television-type advertisements. I feel that changing the web video experience to resemble the television viewing experience is a terrible idea from a customer satisfaction standpoint.

Last night I stumbled upon an interesting and innovative way to solve this problem. ABC's web broadcast of its new show Secret Millionaire features an ingenious way to expose viewers to advertisements without interrupting their viewing experience. When a viewer pauses the video, it automatically exits fullscreen mode and displays an advertisement prominently where the video would otherwise be. When the viewer clicks "play", the ad disappears and the video resumes. This virtually guarantees that the ad will be seen by any viewer who clicks "pause," since they will have to look right at he bright ad to click "play" again. It also avoids interrupting the viewing experience, which gives viewers more positive memories of the show. It's a win-win-win tactic for the network, the viewers and the advertisers.

Unfortunately, after claiming the show would be presented with "limited interruptions," ABC included four commercial interruptions for the roughly 45 minute broadcast--nearly one every ten minutes. I'm not here to rant, however. Just imagine what the video would be like if it only included the pause-break ads without the forced interruptions!

How else can advertisers use creativity rather than brute force to gain meaningful exposures?

To view the episode I watched that gave me this breakthrough, check out Secret Millionaire online.

A New Type of International Partnership

I was reading an informative article from The Economist today which discussed the trend in developing economies to support large conglomerates, such as The Tata Group, which hold a wide range of unrelated companies from around the world. The article got me thinking about international business partnerships and a new way to form powerful multinational companies.

Traditionally, companies are formed within a single country. Companies grow to an international scale by exporting, licensing, forming strategic partnerships or building foreign subsidiaries. Or, companies from different countries can merge to form new, multinational entities.

As businesspeople and students from around the world continue to interact more with each other and, and as experienced businesspeople's contact lists more frequently include counterparts from foreign nations, I foresee a time in the not-too-distant future where entrepreneurs from geographically diverse areas of the world build companies together from day one.

Imagine a new technology company, for example. I can see one partner living in India, in charge of customer support and product design; another partner living in Mexico, in charge of manufacturing and logistics; and a third partner in the Netherlands, in charge of marketing and finance, with the company organized in a fourth country, like the United States, that offers a favorable business and political environment.

The first truly multinational partnerships--companies formed by partners living in different countries--could easily spring up in areas such as the European Union of the NAFTA zone, where trade and tourism barriers are virtually non-existant. After that, the sky is the limit.

How might you take your business idea to the next level by adding a partner from a different country?

Further Reading
The Economist: Tata Sauce

The New Normal For Employees

"The new normal" is a term which, to me, represents the fact that industries and businesses around the world are coming to terms with the fact that indefinite exponential growth is simply not sustainable. Rather than thinking that the sky is the limit for revenue, profitability and volume, savvy post-recession businesses are learning to find sustainable output levels and grow organically over time.

Businesses are now running leaner and more efficiently while using less leverage to fuel growth. However, it seems that it is now employees' turn to face the reality of a new normal. The world watched as government workers in Greece took violently to the streets protesting the extension of the retirement age and cuts to employee benefits. Now we see government workers across the United States taking to the streets demanding that their legally-protected rights to collective bargaining be upheld.

The big picture I see is workers in developed economies refusing to accept anything less than what they are accustomed to. When I spent nearly a year working as a gas station attendant with a Bachelor's degree in 2009 I met a man who said he'd been out of work for over a year. When I asked him how he could have been turned down for every job in the market, he replied "I'm not looking for another job. I'm waiting for my old job to open back up." I fear this represents the attitudes of too many Americans today.

It may be time for employees in developed nations to accept that their income cannot grow exponentially forever. Companies and governments are operating leaner than ever before, while people are spending less and saving more. How can it be avoided that average wages and wage increases will find a new normal? This may come as a shock to a Westerner like myself, but we are going to have to accept the fact that our leveraged race cars, leveraged McMansions, leveraged private school tuition and a wide range of other expenses are simply unnecessary, and can no longer be taken for granted.

Workers in India and China are ready to work hard for wages that would offend the average American, and it's a good bet that our new democratic brothers in the Middle East will feel the same way. If Western workers are going to compete with the international workforce, we may need to stop demanding a week's wages for a day's work.

Here's a business idea to help workers with their new normal: household budget consulting services that charge a percentage of the money they save clients.

Further Reading
The Washington Post: Protests Grow in Ohio as Vote on Union Rights Nears
Pittsburgh Tribune-Review: Riots Mark Greece Protest 

Bloomberg BusinessWeek: A U.S. Recovery Built on Low-Paying Jobs

“Democracy divides people into workers and loafers. It makes no provision for those who have no time to work.” - Karl Kraus

Export Opportunities in the New Middle East

Libya, Bahrain and Yemen are following closely on the heels of Tunisia and Egypt as the next Middle-Eastern countries to rise up and demand democratic representation. It seems the United States' hushed and extended stay in Iraq has had the effect of introducing democracy to the Middle East in a powerful, unstoppable way.

If things continue the way they are--which they most likely will--the world will soon see a new democratic powerhouse to compete with the U.S. and the E.U. And this new democratic powerhouse will undoubtably have an insatiable desire for Western and European imports as they get on their feet.

The revolution contagion will open up the doors to the Middle East for Western small businesses in more ways than ever before. But before the floodgates open, I'd like to take a minute to make a world-wide public service announcement.

The United States' business world can choose between two routes when demand for imports skyrockets: the traditional method of exporting obesity, gluttony, greed and a dumbing-down of social culture, or a new ideology of exporting products and services designed to improve the quality of life in the Middle East.

America prides itself on exporting Coca-Cola and McDonald's around the world, and at first glance that seems like a success story. A deeper look reveals that we have a tendency to export our most vicious and destructive vices to developing economies like China and India. Companies like McDonald's are not just an American icon, they are a major contributor to a serious obesity epidemic that costs thousands of lives in our country, regardless of how many salads they put on their menu.

Instead of exporting our worst traits, why not export our virtues? I'm looking for solar panel manufacturers, electric vehicle producers, efficient infrastructure designers, social media marketers and other eco- and socially-conscious businesses to offer their products and services to the infant democracies of the Middle East before socially-destructive mega-corporations entrench themselves in Middle-Eastern life.

Let's not export Hollywood, Burger King and Guess jeans to an area of the world struggling to pull itself out from under decades of oppression. Let's export birth control, communications technology and for-profit education. Let's not export diet pills and OCD pills and depression pills and allergy pills; those are our crutches, and the new democracies do not deserve to be burdened by them. Let's export grassroots political campaign experience, renewable fuel technology and our nation's vast range of nonprofit organizations to the Middle East. Let's export our most admirable and useful products, services and cultural aspects to our new neighbors.

What products and services can your business offer to the new Middle East that do not introduce the darker parts of American culture?


Read More
Daily News Pulse: McDonald's is Still a Favorite Around the World
China Business Review: Coco-Cola in China - Quenching the Thirst of Millions


If you build that foundation, both the moral and the ethical foundation, as well as the business foundation, and the experience foundation, then the building won't crumble. - Henry Kravis

Lessons for Business From Egypt and Mubarek

Newswires across the world reported former President Hosni Mubarek's stepping down from his office as head of the Egyptian government today, amid the cheers of Egyptian protestors from all walks of life. The L.A. Times reports that Mubarek's ruling party, the National Democratic Party, will be systematically disintegrated as the nation moves forward with the next evolution of its political system.

We've all seen the news stories surrounding the protests in Egypt, and they all seem to be coming from the same, straightforward angle. I'd like to take the time to think a bit deeper about Egypt, and riots in general, to see if there are any underlying business opportunities to be found. The recession has taught me (and many others) that any event that is bad for one industry is good for another. Let's take a look at some industries that may benefit from riots and protests around the world.

Insurance
Insurance carriers take a huge hit during riots, as large numbers of business clients file claims for property damage and theft. In the aftermath of a large riot, however, insurance companies can take advantage of unaffected business owners' fears that their storefronts may come under attack in the future. A post-riot quiet-time can give insurance salespeople an edge.

Security
When a protest turns into a riot, it is a sign of failure on the part of the police. In the aftermath of a large riot, businesses and local government entities may be more willing to contract with private security companies to protect their assets and keep the peace in their establishments. If my shop had been ransacked by looters, I would gladly talk to a sales representative from a private security company.

Medical Services
Injuries and deaths caused by rioting are terribly unfortunate incidents, and they should be avoided at all costs. When things do get out of hand, however, business booms for private medical facilities in addition to government-run hospitals. You can bet hospitals in the Cairo area have increased their revenues exponentially as the protesting has continued to escalate.

Media
Riots and protests make fascinating news. International events such as the protests in Egypt give freelance reporters and small-scale publications an opportunity to capitalize on something big, driving traffic to their websites and spreading the credibility of their brand.

Food and Beverage Vendors
This may seem a bit silly and terrifyingly surreal, but large-scale, drawn-out protests create the same atmosphere as a huge concert event: a ton of people crowded into a cramped space, standing and screaming all day with little or no food and water. If anyone were entrepreneurial and brave enough to traverse the crowds selling water bottles in Cairo, they could have made an killing over the last week.

What other business opportunities can riots around the world provide?


Further Reading
L.A. Times: Egypt Ruling Party Leadership Resigns
Sify News: Egypt's Credit Rating Downgraded
Addis Neger Online: Egypt Update - Mubarek to Leave?